search engine marketing

Although the terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) often are used interchangeably, there is a distinct difference - and that difference can be critical to your business' success. SEM involves increasing your website's visibility in search engine results pages (SERPs) via both SEO efforts (shaping website content to attract search engine spiders and visitors) and paid search advertising. It combines the latest search engine technology with online marketing techniques to help increase web traffic to a particular website or landing page, increase sales and generate leads and involves methods including:

• Pay-per-click advertising
• Banner and display advertising
• Directory submissions
• Side map submissions to search engines
• RSS feeds
• Online reputation management

Our web marketing experts at The Marko Group can develop a customized SEM campaign that places your website's ads in front of highly targeted web audiences. And, when implemented with and SEO component, your SEM efforts can help speed your website's ascent to the top of the organic SERPs as well.